These days it is all about innovative promotion strategies for your film. We saw enough of it in ‘Om Shanti Om’ and ‘Saawariya’. Now, actor-debutant director Ajay Devgan took it upon himself to shoot for the ad commercial of Sangini jewellery, that’ll feature Ajay and Kajol. Shot in Filmistan only recently, the ad will hit the small screens in mid-March, and will prove to be an extended marketing strategy for the promotion of Ajay’s directorial debut ‘U, Me Aur Hum’. In fact, the storyline of the ad commercial has been formulated keeping in mind the storyline of this romantic movie. It goes as Ajay and Kajol are on a cruise when it begins to rain stars. Our best wishes for the two talented stars of Bollywood!
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