It’s once again the war of the beauty queens - this time however, not on the silver screen but in the world of advertisements. Let’s take a look at who’s trying to dethrone Aishwarya Rai Bachchan. The World’s most beautiful woman and tinsel town’s most coveted ‘Bahu’ - Mrs Aishwarya Rai Bachchan has stiff competition, as Asia’s sexiest woman Katrina Kaif, readies herself to take over the throne. It’s more and more signing of brands signing that the rising star Katrina Kaif has been doing these days, which seemingly is threatening Ash’s brand equity endorsements. The final nail in the coffin comes in with Katrina replacing Aishwarya, as a brand ambassodor for a popular diamond jewellery brand. Certainly, the coup of the beauty queens is becoming a spectacle to watch out for, so is it marriage or is it age that’s placing Ash on the back burner? Abhisek Bachchan, quite miffed about these media speculations, recently commented that he’d be interested in knowing about this new development.
Well even the viewers would surely be interested in knowing the reason, that places Katrina ahead of Aishwarys in the brand equity race but till the mystery unravels, the war of the beauty queens is surely going to be a closely combative duel.
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